- To create a superior world-class leisure environment designed with nature in mind that will offer not only a peaceful environment but also peace of mind.
- To give access to a limited number of residences in a matter to create a warm, vibrant community with a sense of scale.
- To open an extensive collaboration between civic leaders, townspeople and environmentalists to achieve one common objective of deploying a remarkable vision.
- To redefine real estate development in a natural environment.
- To preserve the character and heritage of this unique community.
- To create an environment where all nations are invited to get a taste of Canadian culture, both yesterday and tomorrow.
- To become the number one leisure tourist destination in the region.
- To provide luxury residences, leading hotels and premium retail and leisure facilities in respect with the locality and the people of Lac Ste Marie and its surroundings.
- To create employment and revitalize an underdeveloped region.
- To create a permanent venue of world leading events.
- To offer an unparalleled combination of nature, luxury, wellness, sustainability and technology; to connect nature and technology seamlessly.
- To develop investment-grade properties with significant and consistant cash flows; create equity for long-term asset appreciation.
- To achieve a “whole greater than the sum of the parts”.